Apple store surpasses its competitors in terms of revenue of all the competitors
In March, Apple announced that the number of downloads from the app store has exceeded 25 billion, but only available for download more than 550,000 applications. At the same time, Google said that in December 2011 the number of downloads of its stores was 10 billion, while the number of applications it has exceeded 400,000. At the same time, by themselves these huge numbers are not a measure of profitability of a store. Flurry company conducted a study that would determine the effectiveness of different stores. For this purpose have been chosen the most popular shopping application for iOS, Android, and from Amazon, as well as applications with the highest rating are present in all three stores. Sales were monitored for 45 days (from mid-January to late February) and the total number of daily active users on average amounted to 11 million people. over 100% was considered the profitability of iTunes App Store. Two other stores in terms of lost profits: Google Play - only 23% of the App Store, and Amazon Appstore - 89%. In the other, these data can be interpreted in monetary terms: one dollar of sales in the Apple store accounts for 89 cents from Amazon, and only 23 cents from Google. Thus we can say that Apple is still in first place on the profitability for developers, making it the operating system iOS more attractive than Android. At the same time, the rate of Amazon for a profit by selling content to Kindle Fire tablet is also true - in statistics, data only applications, but it was enough for almost three-fold superiority over the store Google Play. Unfortunately, the study did not include stores applications from Microsoft and the Marketplace app store for BlackBerry OS.
